Heineken

Include a clear and concise introduction.
Pick ONE (1) of the companies from your text. Choose a company different from the company you used for the week seven paper. You may not have two papers about the same company. You may not use a paper or any part of a paper from a previous class. Name your selection on your title page.
Format your case study assignment paper so that the three questions asked below are clearly defined. Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you use any quotes, you must increase the length of your paper to compensate. Make sure you have two additional references other than the text and use citations. No abstract is required.
Read the case study and answer the following questions in your paper.
1. Assess the effectiveness of your company?s leadership.
2. Discuss the basis of your company?s competitive advantage and the potential challenges to its strategy.
3. What growth strategies might your company pursue?