*Select an industry and analyse how macroeconomic factors could affect the development of the market of that industry in the next 5 years. Start with characterising the cost structure of the industry and then consider the macro factors such as the volatile economic landscape, changing consumer preferences, the impact of Covid, rising level of debt, etc. â€“ how they would influence demand (and hence revenue).
This is just an example (please don’t use the same topic)– the airlines industry is cost-laden, and any of the macro factors listed above are going to hit hard this industry
Produce a (hard) maximum 800-word paper. Tables and figures are not part of the word count
- The underlying content â€“ quality of argument and evidence presented. Make sure to use class learnings or slides
- Error-free writing/quality control inclusion and richness of references used
- Structuring/storylining â€“ tell a story, donâ€™t just describe
- English writing â€“ quality control of spelling and basic grammars
- Deliverable style – professional quality formatting and presentation. Table of contents must be included. Appendix
Recommended course of action has strong arguments based in the analysis and issues and includes anticipated consequences and alternatives.
Presents an accurate and detailed description of a variety of problems and opportunities that are compelling and insightful.
-Organization and Clarity
Paper demonstrates concise and consistent writing. Transitions between ideas are handled well. Formatting is appropriate and writing is free of grammar and spelling errors.
-Use of Course Concepts
Demonstrates complete command of tools and concepts from the course. Makes appropriate and powerful connections between identified issues and the strategic concepts studied in the course readings and class lectures.
-Sources & Citation
Evidence and ideas clearly refer to subject matter and aim of assignment, drawn from a range of sources, in addition to assigned readings and in-class discussions, including scholarly books, journal articles, research institutions, government publications, and industry associations. All evidence is properly cited in APA style in-text citations and a correctly formatted reference list.