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develop a detailed promotion plan.

Overview For this assessment item, students are required to select an event in Australia for which they will develop a detailed promotion plan. Your task is to develop a plan to promote the event better than it has been in previous years. In developing the promotion plan, students must do the following: • Provide background […]

“Tackling Corrupt Practices: GSK China ” by Meyer, K. in Peng, K. and Meyer, K. (2016) pp. 544 – 549

Read the case entitled: “Tackling Corrupt Practices: GSK China ” by Meyer, K. in Peng, K. and Meyer, K. (2016) pp. 544 – 549 and answer the following questions: Using the “four risks of international business”, assess the risks facing GlaxoSmithKline (GSK) in doing business in China (40 marks) With reference to the GSK China […]