Week 3 Discussion

“Don’t Miss the Mark”  Please respond to the following:

Small Business Success Story: Heart Juice Heart-Healthy Beverage

Duration: (3:12)

YouTube URL: http://www.youtube.com/watch?v=lYX04wiMYmQ


Non-alcoholic drinks-Iran-10-02-2011

Duration: (5:54)

YouTube URL: http://www.youtube.com/watch?v=0-4ivPwMDCE


There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.

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