Global and Online Marketing Strategy Presentation
Utilize the same product/service that your team chose for Week 3. Bitcoin Encrypto credit card
Prepare a 5-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:
Include the following in your presentation:
- Choose a country where you will introduce your product/service after you have introduced it in the United States.
- Review how you will incorporate at least four of the following international considerations into your decision to enter this country:
- In what ways can we communicate about the product/service?
- What are the ethical implications of marketing this product/service in this country?