An IMC campaign is short-lived, themed series of promotional tactics that are used to promote a specific product or idea.
Find an ad that you think targets one of these target market descriptions and discuss why you think it is targeting that market and where you would see the ad in order to reach that target market. Include a link or embed the ad in your post. (youtube)
1. Men aged 30-45, income under $150,000, enjoy sports.
2. Women aged 30-45, married with children, household income over $150,000.
3. Women aged 18-25, not married, no children.