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Assignment Instructions

Business Plan

Instructions: Select a fictional sports team, sports organization, or athletic department. You can select any level you desire (youth, high school, college, or professional). Develop a comprehensive “Business Plan” by following the “Program Plan Outline” found in Appendix A of your textbook. The Business plan must be detailed, specific, realistic, and demonstrate accuracy in terms of content created. The Business Plan must be at least 12 pages in length (not including the title and reference page) and include all components in the Program Plan Outline, such as the following:

  • Title Page
  • Table of Contents
  • Company/Program Conceptual Description
  • Mission Statement
  • Long-Term Goals
  • Short-Term Goals
  • Executive Summary
  • SWOT Analysis
  • Human Resources Plan
  • Marketing Plan
  • Financial Projections and Statements

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