Consumer Behavior

  1. Motivation & Consumer Behavior

How are consumers motivated to action? Discuss a minimum of two motivational theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words. 

  2.  Personality & Consumer Behavior

Using the text and/or additional articles from the Ashford online library, discuss a minimum of two personality theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words. 

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