Consumer Behavior
- Motivation & Consumer Behavior
How are consumers motivated to action? Discuss a minimum of two motivational theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words.
2. Personality & Consumer Behavior
Using the text and/or additional articles from the Ashford online library, discuss a minimum of two personality theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words.
