Discussion Board -ch12

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What are the benefits and problems associated with sampling as it relates to the topic of consumer promotions? Give a detailed example of when sampling prompted you to buy something as well as if it led you to make (or not make) a repeat purchase. Explain your experience and identify what the brand did well or how it could improve its sampling promotions. If you do not have your own personal example of “sampling” – you should interview a relative or a friend for this post.

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