- : Find an example of a private label brand that identifies the national manufacturer on its packaging (“private label name” by “national brand”). What is unusual about that? Why would a manufacturer be willing to identify itself on an off-price private label line of products?
- Find two examples in each store of “convenience products”. Explain why you classified these items as such. Identify which sub-category of convenience products each of your examples would fall into and explain why.
- Find an example in each store of co-branding and explain your example (why it’s co-branded and why the manufacturers would want to co-brand). For bonus points, find something that is co-branded with the Wal-Mart or Sam’s name. (I found one in the toy section of Wal-Mart).
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