SWOT
- Make sure you use adequate, credible and reliable APA source citations to support your work.
- This strategic plan will incorporate what you have learned over the past 7 weeks. Company Selection is State Farm.
Strategic Plan must include the following:
Proper APA format with headers, in-text references, reference page, 1′ margins (use template provided below)
- Executive Summary
- Company Overview (with ticker symbol)
- Company History
- Products and or services
- Operations
- Vision
- Mission Statement
- Corporate Values & Culture
- SWOT Analysis
- Competition
- Management team/Leadership
- Financial Outlook
- Strategies
- Conclusion
- Label your Word document as follows: YourLastnameCompanyName.doc (ex: JohnsonWalgreens.doc)
- Review Grading rubric attached prior to submittal.
- min 5 scholarly resources required
- essay format; not bullet format.
- **Minimum 7 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages)**
- **all charts, graphs and pictures are to go in appendix (not a substitute for content)
- ***Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**
