Chapter 2 – Brand Management (mktg3501)

What role does a product’s package play in the marketing program? Give an example of a brand you feel does an effective job in carrying through the “creative” from its IMC campaign components such as their web site, TV commercials, print ads, radio ads. outdoor ads, search engine ads, mobile promotions, etc. to the “point of sale” experience which could be online and/or in-store. Your example(s) must be “new” and not a reiteration of the example(s) discussed in class or in the video recordings.

Reminder: You have one submission attempt. I will use this grading rubric:

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