Price, Promotion, Environment, and the Concept to Commercialization Process

• Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique product/service.

• Take the following methods and explain how they should be used by your company. Explain the reasoning why they align best with your target segment and product:
  • Advertising
  • Sales promotion

I will attach the previous week paper and the APA format paper.