Southwest Airline (10pages+)

Case studies for a specific airline, the study should analyze the operations and management of this airline in all aspects that are covered in the class such as: history, current status in the industry, general business strategy, management structure and organization, pricing strategy, revenue management technology, financial situations, aircraft fleet, marketing strategy, sales and distribution, capacity planning, routing network, business alliance, domestic and international business, labor relationship, cargo business, safety and security measure, public relations, emerging and future development, and any other unique business, operations and management feature of this airline.